Authors Can Promote Their Work with Social Media

How Book Authors Can Promote Their Work with Social Media
Submitted by Chris on Monday, 16 June 2008
[Source of this Article]

As I have written before, publishers are increasingly leveraging their authors’ own personal platform to market their books. With more than 400,000 books published each year, it is harder to make an impact without a platform strategy.

Authors can learn a lot from the personal branding and social media marketing advice of Chris Brogan who recently offered 100 Personal Branding Tactics Using Social Media. Of course, Chris is not speaking about books in particular, but that’s the beauty of his advice - it can be applied to many different situations where your personal brand and growing online network can make a difference.

I’ve written quite a bit on the subject here as well, but with a focus on book publishing. Check out the following and the Related Posts links for some of my thoughts on how book authors can promote their work with social media.

Why Word of Mouth Matters
Book Marketing for Authors: The Author Questionnaire
Crowdhacking: 10 Simple Ways Authors Can Help to Increase Sales at as a Social Network
Looks Like We Are About to Get Bum Rushed by the Age of Conversation
The Making of A Bestseller: A Case Study in The Meme

Article written by: Chris Webb